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2022 Week 46: Beauty Brand and Product Launches

Published November 17, 2022
Published November 17, 2022
Futurewise

This week once again saw many limited-edition offerings, from Rhode Skin products released for founder Mrs. Bieber’s birthday, to Sprinkles Bakery’s collaboration with cosmetics brand Kitsch. The founders of Starface are back with a new skincare brand, this time focusing on hydration through slugging instead of acne busting. Ariana Grande has released a turntable-inspired collection of scents, and Touchland teamed up with Smiley to launch their fifteenth hand sanitizing offering. Here’s what else has happened this week across the industry:RETAILEveryday Humans: The plant-powered brand is expanding its retail footprint by launching in over 160 CVS BeautyIRL stores nationwide and online at cvs.com. The news comes after a successful retail year for the brand, after being the first plastic-neutral certified SPF brand to enter over 1,000 Target stores across the US.Superdrug strengthens its men's category with the launch of War Paint For Men online and in-store across the UK. The men's makeup brand founded by Danny Gray is committed to breaking down the stigma of men wearing makeup.BRAND

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